Jennifer Earl

Owner

Jenn with her husband.

Jenn with her husband.

 
 
 

Our trip to germany…

In fall of 2014, my husband and I took a trip to Dusseldorf, Germany. We didn’t realize how it would transform our lives. While experiencing the Altstadt (old district) of Dusseldorf, we found beautiful buildings and businesses that had been flourishing for hundreds of years. We noticed that that these establishments were cornerstones of the community. One place specifically caught our eyes.

It was a brewery named Uerige. This brewery was always busy and full of patrons. It was quaint and old, unlike anything I had previously experienced. They had two beers on tap and a very limited food menu. The two beers were an Alt bier and a light bier (lager or pilsner). There was community style seating indoor and out. The bar was very small and intended for only picking up drinks, not sitting at. The glassware was perfect for the beers that were served. They recycled their spent grain from the brewing process by leaving it on the cobblestone streets for the local farmers. The farmers would pick up the spent grain in their wagons and feed it to their farm animals. The simplicity of it all was refreshing.

The idea behind our brewery was born from this trip. We wanted to recreate our wonderful experience tailored to the history and culture that already exists in Utica, NY. Bagg’s Square East seemed like the perfect home for this new project. We’re hoping to bring education on the brewing process and deliver memorable experiences for everyone to share.